Soaring RevPAR for hotel in London

While many of the rest of the world of hotels have struggled to rebound from the global economic recession, hotel in London have defied expectations as rates and lightweight continues to grow, with July 2010 registration the RevPAR reached highest reported during the last 11 years in Global London. STR revised London RevPAR monthly from January 1999 to August 2010, and while there is no surprise that 2010 has been a stronger year beyond 2009, is still a fantastic achievement for hoteliers to London to produce their best performance of the past decade during a year of recovery. To weaker pound and rates, has contributions to attract tourists from mainland Europe, North America and Middle East. In July, Hotel in the capital also benefited from the Biennial Farnborough air show attended by more than 220,000 visitors. There are uncertainties on the horizon for London, however. With between 20 and 30% of U.K. hotel business driven by the public sector, no doubt there will be an impact on the hotels in London as the Government's austerity was beginning to have an impact and remains the threat of a recession double dip. Also there's uncertainty about how the APD planned (Air Passenger Duty), which should enter into force on 1 November 2010, will impact patterns will be .this journey coupled with an additional 5,000 rooms, which should open before the Olympic opening ceremony, growing demand in a market already congested place. Despite the challenges, we will always request for London in both business and leisure markets. As a world-class city with growing global attention in build up to the Olympics in 2012, the challenge for hoteliers to London will be if they can keep the momentum of their current performance major. August 2010 delivered a strong performance with occupancy 82% and an ADR of GBP107.
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