The Perth Convention Bureau has appointed as its representative that Xzodus marketing for Singapore and Malaysia. Perth Convention Bureau President, Ian Laurance, said that the PCB had been anxious to have a presence in Singapore market for several years. The appointment of Xzodus represents an important development in the evolution of marketing activities overseas Bureau s, he said. This is a timely appointment that we believe will deliver sound results for our destination. The Bureau's Managing Director, Christine McLean, said Xzodus would have responsibility for developing business opportunities for events from both markets. Zxodus Malaysia and Singapore also represents Tourism Western Australia in Singapore so excellent synergies exist in appointment for us to deliver the marketing services for the Bureau, she said. Ms. McLean said of Southeast Asia is a growing market for Western Australia due to its proximity to Perth, the fact that it was the same time zone and had excellent access airline. And Western Australia was able to offer a product of sophisticated corporate events Bureau has developed strong relationships with corporate and incentive agents in Singapore and the rest of Asia over the years and we aim to strengthen these and grow new relationships through this appointment. PCBS, founded in 1972, is responsible for marketing of Perth and Western Australia as a destination for conferences, exhibitions and incentive groups In 2009-2010 is protected in corporate events that are expected to inject more than 90 million in the Western Australian economy over the next four years.
See other recent news regarding: Airlines, airports, Awards, Codeshare flights,, lounge, first class, Business Class, MICE, GDS, Rewards, Miles, hotels, apartments, promotions, spas, Yoga Retreat, Hotel New, traffic, visitor arrivals, cruises, free, videos, Xzodus, Perth, Singapore, marketing
No comments:
Post a Comment